Blog > > This Holiday Season, New Doors Open for Mayan Families through the Partnership with NOVICA

Tuesday, December 4, 2018
This Holiday Season, New Doors Open for Mayan Families through the Partnership with NOVICA
Lauren Erlandson

Writing and photography by Emma Pion-Berlin, Content Creator

Workers from our carpentry shop pose for a photograph at their wood workstation in Panajachel.

We are excited to announce a new partnership between the Mayan Families Trade School Carpentry Shop and the Artisan Program with NOVICA!

From Guatemala to the world, NOVICA provides our artisans with a unique opportunity to display their passion and talent through handcrafted products that find inspiration in the stunning beauty and culture surrounding Lake Atitlán.

In association with the National Geographic Society, NOVICA provides an online platform for artisans by showcasing handcrafted art, jewelry, apparel and home-decor, allowing them to reach customers worldwide.

Through the Trade School, we train community members marketable skills for future employment opportunities, while our Artisan Program leverages our artisan partners’ existing capabilities to create products for sale in a broader scale market.

The Mayan Families Carpentry Shop sells unique products handmade by our artisans. Sales revenue from the Carpentry Shop provides an income for our local employees and funds the Trade School. We aim to teach people skills which allow them to break the poverty cycle through better economic opportunities. With the chance to earn a stable income, families can achieve a better quality of life.

Wood products, hand-made from our carpentry shop.

Our Artisan Program connects the groups of artisans we collaborate with to global markets. The artisan groups are of mostly women, and the purpose of this program is to empower local artisans to strengthen their socio-economic opportunities.

Women artisans from our artisan program smile in front of Lake Atitlán, on a beautiful, sunny day in Panajachel.

NOVICA’s goal aligns with our Trade School and Artisan Program initiatives, to connect artisans to an international marketplace of socially conscious customers.

“It is a wonderful opportunity for us to expand. This partnership will allow us to increase our sales and invest in our schools, improve the education of our students, the opportunities for our artisans and strengthen the resources available to promote their talents,” said Serena Frasconá, our Trade School and Artisan Program Manager.

Both NOVICA and Mayan Families work with artisans living in rural areas who do not have the means to sell their work internationally. With this partnership, the opportunities to expand to new customers will be higher, allowing our existing and new customers easier access to the products they want from anywhere in the world.

We are beyond thankful to be working with NOVICA and are looking forward to the new opportunities this partnership will create for our artisans and marketplace. Don’t forget to do your holiday shopping this year on NOVICA, where you can buy beautiful gifts and also support local artisans!


Detailed shot of a woman from our artisan program weaving.

Click the links here to shop on NOVICA:




Share Share on Tumblr
Back To List
Mayan Families · +1 (619) 550-2608 · · ©2019 Mayan Families · Top Rated Charity by Great Nonprofits